Hopkins was the first to test the effectiveness of his ads by actual sales. Scientific advertising 1923, and his autobiography. Although times have changed since this book was written, peoples motivation and triggers have not changed since the beginning of time. I have tried to avoid trivialities and to confine myself to matters of. Claude hopkins write an advertisement for schlitz beer with five pages of solid text. The paperback of the scientific advertising by claude c. He believed advertising existed only to sell something and should be measurable and justify the results that it produced.
My life in advertising and scientific advertising are great reads for anyone who wants to persuasive online. Initially revealed in 1918, scientific advertising succulent presents the basic guidelines of selling. In it youll find all the fundamentals of persuading customers to buy no matter what the communication medium. Claude hopkins was a leader in the creation and development of modern day consumer brand advertising and direct response marketing. This short listen is recommended by david ogilvy, jay abraham, and many other masters of marketing. Everyday low prices and free delivery on eligible orders. Scientific advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book. See all 3 formats and editions hide other formats and editions. Claude hopkins scientific marketing was published in 1923. Scientific advertising by claude hopkins on free audio book. One of the greatest copywriters of all time, claude hopkins invented sampling, riskfree trials, moneyback guarantees, market testing and other breakthrough advertising techniques. See details scientific advertising by claude hopkins. Description of scientific advertising by claude c hopkins pdf.
Hopkins in 1923 and has been cited by many advertising and marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book. Many a master copywriter has hailed it as one of the most important works on marketing ever written. Marketing and advertising are both a craft and an art. When youre done reading it, be sure to pass it along to friends. Learn how to use his techniques to write adverts which sell with certainty. Hopkins 18661932 was one of the great advertising pioneers. David ogilvy once said, nobody should be allowed to have anything to do with advertising until he has read this book seven times.
The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. The time has come when advertising has in some hands reached the status of a science. Scientific advertising by claude hopkins free instant pdf download. Xviii my great mistake 3 xix some things personal 9. Luckily for us in todays busy times, this book is a quick read and as youll. Claude hopkins however also turned it into a science. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. A classic in the world of advertising books, claude c. Here, youll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Every time i see a bad advertisement, i say to myself, the man who wrote this copy has never read claude hopkins. If you dont already have a copy, i recommend you pick one up today. I will give you takeaways that you can start to use in you marketing. Hopkins book pdf free download link or read online here in pdf. Copywriting, according to claude hopkins, is salesmanship in print. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. Preface this book is not written as a personal history, but as a business story. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for.
And you might be surprised that, despite the fact that it was written 85 years ago, the art and science of advertising had been practiced and studied long enough that. But those variable things which depend on ingenuity have no place in a text book on advertising. Gain a lifetime of experience from the inventor of test marketing and coupon sampling claude c. All books are in clear copy here, and all files are secure so dont worry about it. Scientific advertising by claude hopkins and read by kevin. Scientific advertising by claude hopkins, 9781603866361, available at book depository with free delivery worldwide. Scientific advertising, published by crown publishing, new york.
Read online claude hopkins pdf scientific advertising by book pdf free download link book now. This is the first book someone should read if you want to be a copywriter. Hopkins outlines an advertising approach based on testing and measuring. What i wanted to learn from this book is, how to sell a product, which sadly i did not find. Scientific advertising your customer creation equation. I highly recommend this excellent little book by claude hopkins.
He went on to say, claude hopkins wrote it in 1923. David ogilvy i hope youll enjoy this free copy of claude hopkins classic book, scientific advertising. This site is like a library, you could find million book here by using search box in the header. Scientific advertising the legendary claude c hopkins wrote scientific advertising, his classic on the art of advertising, nearly 100 years ago. Scientific advertising audio book with additional commentary by kevin halbert.
Free audio sample over an hour click here to download and listen to a free sample instantly. Mobile devices scientific scientific research scientific measurement scientific. He was the first to use coupons to do splittesting on two or more different versions of copy. Buy a cheap copy of scientific advertising book by claude c. The best part is, claude doesnt just tell you what he thinks is truehe tells you what he knows is true based on his experience and research.
Scientific advertising emphasis on headlines and gathering information for creating a sparkedad. Although scientific advertising was published in 1923, it is still as relevant today as it was 80 years ago. Scientific advertising by claude hopkins ebook lulu. Scientific advertising audiobook by claude c hopkins.
According to paul feldwick, it has sold over eight million copies. All advertising before scientific advertising flows into it. Scientific advertising by claud hopkins book summary youtube. This is a complete and unabridged audiobook from the original 1923 publication of claude hopkins classic book on advertising, scientific advertising.
Claude hopkins turned advertising into a science, brands. Claud hopkins said the only purpose of advertising is to make sales, this is a summary of the book scientific advertising. Truthfully, no blog post could replace the experience of reading the book. My life in advertising and scientific advertising pdf scientific advertising pdf scientific advertising scientific advertising claude hopkins scientific advertising claude hopkins pdf download native advertising and social media advertising.
Hopkins 18661932 was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. Lasker scientific advertising origins, 8 copy quote advertising is utterly unprofitable, and i. Scientific advertising by claude hopkins 2016, paperback. Free download just for being a member of the castlewood family. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by. Whether you are an individual considering a career in advertising or an businessperson trying to figure out how best to market your business, start with hopkins and then move onto the rest.
His findings have done more for direct marketing than any other copywriter in the history of advertising. He believed advertising existed only to sell something and should be measured and justified by the results it produced. Scientific advertising 1923 and millions of other books are available for instant access. Scientific advertising is the business planning, advertisement, and marketing book which tells the useful techniques and tips for. Buy scientific advertising by hopkins, claude isbn. About scientific advertising by claude hopkins whether you are considering a career in advertising or trying to find the best way to market your product, start with hopkins and then move onto the rest. Hopkins english paperback book free shippi scientific advertising by claude c. What i dont recommend is the sloppy edition put out by merchant books 2014. Claude hopkins pdf scientific advertising by pdf book. This book is jampacked with advertising advice and principles that have withstood the test of time along with some that havent. Claude hopkins, the father of modern advertising techniques, believed that advertising is salesmanship, and as such it should be measurable and justify the. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities as a mustread book. Scientific advertising is the marketing, advertisement and business planning book that shares useful techniques to improve your advertising skills.
Hopkins 18661932 was one of the greatest copywriters and advertising pioneers of all time. This is the complete and unabridged audiobook scientific advertising read from the original book by claude c. Hopkins explains the process to get and measure results from your advertising. Under these conditions, where they long exist, advertising and merchandising become exact sciences. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. The work in question, scientific advertising, was written by none other than the legendary claude c. In this way losses from unsuccessful ads are kept to a safe level. David ogilvy wrote that nobody should be allowed to have anything to do with advertising until he has read this book. My life in advertising and scientific advertising by claude hopkins. We hope that this book will throw some new lights on the subject. Scientific advertising by claude hopkins 2008, paperback.
Scientific advertising is cited by many advertising and marketing personalities such as david ogilvy, gary halbert and jay abraham as a mustread book. My life in advertising and scientific advertising by. His book scientific advertising was published in 1923. Scientific advertising audiobook by claude hopkins. Read scientific advertising by claude hopkins available from rakuten kobo. Scientific advertising by claude c hopkins pdf download. Scientific advertising and my life in advertising claude c. Ive read all his books and used his ogilvy on advertising the way preachers use the bible. To be fair, there wasnt any scientific in this claude hopkins book. Claude hopkins wrote scientific advertising in 1923, but his insight into consumer behaviour still holds. Hopkins classics now back in print and available as quality hardcopy and ebook versions. Scientific advertising hardcover february 1, 2014 by claude hopkins author 4.